Real food • Made fresh

Pet Food

The path to a happy dog is paved with healthy food.

You shouldn’t be the only one eating healthy.

As devoted pet parents, we understand the paramount importance of providing our beloved companions with the best possible care. However, the truth is, many people remain unaware of the hidden realities lurking in the pet food industry. That’s why we took it upon ourselves to create a local-made, human-grade dog food that addresses the concerning issues prevalent in the market.

Take a moment and delve into the eye-opening videos presented below. These videos shed light on what lies behind the scenes of some prominent brands, revealing the unsettling truth about their manufacturing processes.

At Che'Lu, we embarked on a journey to challenge the status quo of the pet food industry and provide a superior alternative for our furry family members.

Our handcrafted products are meticulously formulated by an experienced canine nutritionist and kennel owner with a profound understanding of canine needs and years of experience working with numerous dogs. Every bite of our specially crafted dog products is a testament to our commitment to providing nothing but the best for your beloved pets, supporting their health, happiness, and well-being.

Made with Real Ingredients

We believe our pets deserve the very best in nutrition. That's why we've crafted truly exceptional dog food, using locally-sourced with the same care as human-grade meals. Each meal is freshly prepared in small batches.

Made with Love
and Care

Every bag of dog food is a product of love and dedication. That's why we've gone above and beyond to exceed conventional standards, ensuring it does not only tastes amazing but also provides essential nutrients for your pet's vitality.

No Compromises,

We know that your dog's well-being is your top priority, and it's ours too! That's why our recipes are free from artificial additives, preservatives, and by-products. We only use natural ingredients, ensuring that each meal is wholesome.

Featured Products


Say goodbye to the good ol' kibbles, and Welcome a fresh pet food outlook.

Our farm-to-bowl concept ensures fresher and better ingredients, delivering quality you won’t find in stores.

Tested on Humans

Whole food gently cooked and dehydrated. Less processing and easy serving — just add water!


Better Absorption

Tested and proven to support digestion, fast nutrient absorption and enhancing the immune system.

Delivered Within Days

Your food is delivered to you right after preparation. Never deep frozen; never stored on a shelf for months.

Budget Friendly

More affordable than commercial brands, thanks to our mission-based pricing approach.

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